sx666 Privacy Policy

1. Introduction

sx666 ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all users who access and use the sx666 website at sx666.co and all associated services (collectively, "the Service"). This Privacy Policy ("Policy") sets out in detail the categories of personal data we collect, the purposes for which we process that data, the legal bases on which processing is carried out, how long we retain data, and the rights available to you in respect of your personal information.

By registering an account on sx666 or by continuing to use the Service after this Policy has been made available to you, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, processing, and use of your personal data as described herein.

2. Personal Data We Collect

sx666 collects personal data from users through a number of means, including directly from users during the registration and KYC process, automatically through the use of the platform, and from third-party service providers. The categories of personal data we collect include the following:

2.1 Registration Data

• Full name as it appears on your Pakistani CNIC or other identity document.
• Pakistani mobile number used to register your account.
• Date of birth (used to verify that you meet the 18+ age requirement).
• Account password (stored in hashed, non-reversible form – we do not hold your plaintext password).

2.2 KYC Verification Data

• CNIC number and copies of your CNIC document (front and reverse).
• Selfie or live photograph where requested as part of identity verification.
• Proof of address documentation where requested.
• Source of funds documentation in cases where enhanced due diligence is required.

2.3 Financial & Transaction Data

• JazzCash or Easypaisa mobile wallet identifiers associated with deposits or withdrawals.
• Bank account details (HBL, UBL, Meezan Bank, Bank Alfalah or other) provided for bank transfer transactions.
• Transaction history including deposit amounts, withdrawal amounts, dates, and reference numbers – all denominated in Pakistani Rupees.

2.4 Usage & Technical Data

• IP address and approximate geolocation data derived from IP address.
• Device type, operating system, browser type and version.
• Session timestamps, pages visited, games played, bets placed, and navigation patterns within the sx666 platform.
• Cookies and similar tracking technologies as described in Section 6.

2.5 Communications Data

• Records of communications between you and the sx666 support team via live chat, email, or any other channel.
• Records of promotional communications sent to you and your response to them.

3. How We Use Your Personal Data

sx666 processes personal data only for specific, legitimate purposes directly related to the provision of the Service. The primary purposes for which we use your data are as follows:

• Account Administration: To create, maintain, and administer your sx666 account, including processing your login credentials and managing your account settings.
• Identity Verification & KYC Compliance: To verify your identity and age as part of the mandatory KYC process, and to comply with applicable anti-money laundering and counter-terrorism financing obligations.
• Payment Processing: To process deposits and withdrawals in PKR through JazzCash, Easypaisa, and supported bank transfer channels, and to maintain accurate financial records.
• Service Delivery: To provide you with access to cricket betting markets, live casino games, slots, and all other features of the sx666 platform.
• Security & Fraud Prevention: To detect, investigate, and prevent fraudulent activity, unauthorised account access, multi-accounting, money laundering, and other prohibited conduct.
• Responsible Gaming: To monitor gaming activity for indicators of problem gambling and to apply responsible gaming tools including deposit limits and self-exclusion where appropriate.
• Customer Support: To respond to your queries, complaints, and requests submitted through any support channel.
• Marketing & Promotions: To send you information about relevant offers and promotions, subject to your marketing preferences. You may opt out of marketing communications at any time.
• Platform Improvement: To analyse aggregated, anonymised usage data for the purpose of improving the sx666 platform, identifying technical issues, and enhancing the user experience.
• Legal Compliance: To comply with applicable laws, regulations, court orders, and regulatory requirements to which sx666 is subject.

4. KYC Identity Data – Special Handling

KYC identity documents – including CNIC copies, selfie photographs, and supporting verification materials – are treated as a particularly sensitive category of personal data by sx666. Such documents are stored with enhanced access controls, encrypted at rest using AES-256 encryption, and access is strictly limited to authorised compliance personnel on a need-to-know basis.

KYC documents are used exclusively for the purposes of identity verification, age verification, and compliance with applicable financial crime prevention obligations. They are not used for marketing purposes and are not shared with third parties except as required to fulfil KYC obligations through our authorised verification service providers, who are bound by equivalent data protection obligations.

sx666 does not retain copies of KYC identity documents beyond the period required by applicable compliance obligations. Specific retention periods are set out in Section 8 of this Policy.

5. Payment Data & Financial Information

All financial transactions on the sx666 platform are denominated in Pakistani Rupees (PKR). Payment data – including mobile wallet identifiers for JazzCash and Easypaisa, and bank account details for HBL, UBL, Meezan Bank, and Bank Alfalah transactions – is collected and processed solely for the purpose of executing deposits, withdrawals, and refunds.

sx666 does not store full payment credentials on its own infrastructure beyond what is necessary to process the relevant transaction and maintain the required transaction records. Card payment data, where applicable, is processed through PCI-DSS compliant payment processors and is not stored on sx666 servers.

6. Cookies & Tracking Technologies

The sx666 website uses cookies and similar tracking technologies to enhance the user experience, maintain session state following login, and collect aggregated analytics data about how the platform is used. The following categories of cookies are used on sx666:

• Essential Cookies: Required for core platform functionality including login session management, security token validation, and load balancing. These cookies cannot be disabled without impairing the functionality of the Service.
• Analytics Cookies: Used to collect anonymised data about how users navigate the sx666 platform. This data is used in aggregate form to improve platform performance and identify usability issues.
• Preference Cookies: Used to remember user preferences such as language settings and game lobby filter selections.

You may configure your browser to refuse some or all cookies. Note that disabling essential cookies will prevent you from logging in to or using the sx666 platform. Please refer to your browser's help documentation for instructions on managing cookie settings.

7. Data Sharing & Third-Party Disclosure

sx666 does not sell your personal data to third parties under any circumstances. We share personal data with third parties only in the following limited circumstances:

• KYC Verification Providers: We share identity documents with authorised third-party identity verification service providers who process such data on our behalf under contractual data processing agreements.
• Payment Processors: We share transaction data with the relevant payment processors (JazzCash, Easypaisa, and banking partners) to facilitate deposits and withdrawals.
• Game Providers: Limited gameplay data may be shared with game studios (including JILI, Pragmatic Play, PG Soft, Evolution Gaming, and others) for the purpose of game operation, dispute resolution, and technical support.
• Legal & Regulatory Authorities: We will disclose personal data to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so by applicable law, court order, or regulatory direction.
• Anti-Fraud Networks: We may share data with industry fraud prevention networks and shared blacklist services for the purpose of identifying and preventing fraudulent activity across the online gaming industry.

All third parties with whom sx666 shares personal data are required to handle such data in accordance with applicable data protection standards and are not permitted to use shared data for any purpose beyond the specific purpose for which it was shared.

8. Data Retention

sx666 retains personal data for no longer than is necessary for the purposes for which it was collected, subject to applicable legal and regulatory retention obligations. The following general retention periods apply:

• Account Data: Retained for the duration of the account relationship and for a period of five (5) years following account closure, in accordance with standard record-keeping requirements applicable to online financial service providers.
• KYC Identity Documents: Retained for the duration of the account relationship and for a minimum of five (5) years following account closure, in compliance with applicable anti-money laundering record-keeping obligations.
• Transaction Records: Retained for a minimum of five (5) years from the date of the transaction in accordance with financial record-keeping requirements.
• Support Communications: Retained for a period of three (3) years from the date of the communication, except where the communication relates to a matter that is the subject of ongoing legal or regulatory proceedings.
• Marketing Data: Retained until you opt out of marketing communications or close your account, whichever is earlier.

At the end of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

9. Data Security

sx666 implements a range of technical and organisational security measures designed to protect personal data against unauthorised access, disclosure, alteration, and destruction. These measures include the following:

• 256-bit SSL/TLS encryption on all data transmitted between users' devices and the sx666 platform.
• AES-256 encryption at rest for sensitive data categories including KYC identity documents and financial records.
• Hashed storage of account passwords using industry-standard one-way hashing algorithms.
• Two-factor authentication available to all account holders as an additional login security layer.
• Access controls limiting data access to authorised personnel on a strictly need-to-know basis.
• Regular security monitoring and vulnerability assessment of platform infrastructure.
• Automated anomaly detection for login activity to identify and flag potential unauthorised access attempts.

10. Your Data Rights

Subject to applicable law and certain limited exceptions, you have the following rights in respect of your personal data held by sx666:

• Right of Access: You may request a copy of the personal data sx666 holds about you.
• Right to Rectification: You may request the correction of inaccurate or incomplete personal data held about you.
• Right to Erasure: In certain circumstances, you may request that sx666 delete your personal data. Note that this right may be limited where we are required to retain data by applicable law or for legitimate fraud prevention purposes.
• Right to Restrict Processing: You may request that sx666 restrict the processing of your personal data in certain circumstances, for example while a dispute regarding data accuracy is being resolved.
• Right to Data Portability: You may request a copy of your personal data in a structured, machine-readable format for transfer to another provider where this is technically feasible.
• Right to Object: You may object to the processing of your personal data for direct marketing purposes at any time without penalty.

To exercise any of these rights, please contact sx666 support. We will respond to verified data rights requests within 30 days. We may ask you to verify your identity before processing your request to protect against fraudulent data access requests.

11. Children's Privacy

The sx666 platform is strictly intended for adult users aged 18 years and over. sx666 does not knowingly collect personal data from any individual under the age of 18. Age verification is conducted as part of the mandatory KYC process for all accounts before withdrawal functionality is activated.

12. Changes to This Privacy Policy

sx666 reserves the right to update and amend this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or platform functionality. Material changes to this Policy will be communicated to registered users via their registered mobile number or by prominent notice on the sx666 website prior to the changes taking effect.

The "Last Updated" date at the top of this Policy indicates when the most recent revision was made. Your continued use of the sx666 platform following notification of any change to this Policy constitutes your acceptance of the revised Policy.

13. Contact & Data Queries

If you have any questions, concerns, or requests relating to this Privacy Policy or to the processing of your personal data by sx666, please contact our support team. Our support team is available 24 hours a day, 7 days a week and can assist players from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, and across Pakistan.

Contact email: [email protected] (plain text – not a clickable link)

This Privacy Policy was last updated in June 2026.